Fashion Business Management (FASH1-CE)

Gain a thorough overview of the rules and practices of the fashion industry that are critical to managing the promotion and distribution of a collection. Topics include communications through traditional media and the Internet; advertising and celebrity endorsements; financial aspects of sales; pricing for retail and wholesale distribution; sales through department stores and e-commerce; import/export and tax issues; business and legal arrangements for distribution, agency, licensing, franchising, shop-in-shop, and shopping centers; and rules affecting sales of goods, return policies, warranties, general business liabilities, and the protection of brands and original ideas.

Analyze fashion industry agreements, including celebrity licensing, manufacturing, sales, and distribution; employment, noncompetition, confidentiality and work-for-hire clauses; creating and enforcing copyright and trademark rights in fashion; and navigating the counterfeit and gray goods market. This course is designed for current and aspiring business owners, designers, importers/exporters, and salespeople.