Program Description
New York City is home to major sport properties, including professional sport leagues and teams, and marketing and management firms like Octagon and CSM Sport & Entertainment. In addition to major facilities like the Barclays Center and Madison Square Garden, there are also sport non-profits, minor league teams, sport event management firms, high school, parks and recreation, and other organizations in the industry. The minor in Sport Management provides a foundation in the business aspects of sport. In addition to required coursework in sports management, students take electives from specialization areas that deepen their knowledge base and understanding of these industries.
Please note: these minors are only open to SPS, Steinhardt, and Gallatin students. To declare the minor, students should consult the advising team at tisch.institute@nyu.edu.
Program Requirements
All students must complete TCSM1-UC 1000 Introduction to Sport Management and select an area of specialization for this minor.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
Total Credits | 15 |
Specialization: Marketing
Students complete courses in marketing. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 3660 Sport Marketing. Students then select three (3) professional electives from the elective list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 3660 | Sport Marketing | 3 |
| 9 |
| Digital Media & Marketing in Sport | |
| Marketing Research & Analytics | |
| Sport & Entertainment Packaging | |
| Sport Sponsorship Strategies | |
| The Psychology of Fandom | |
| Consumer Behavior | |
Total Credits | 15 |
Specialization: Analytics
Students complete courses in research and analytics. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 1055 Research Methods. Students then select three (3) professional electives from the list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 1055 | Research Methods | 3 |
| 9 |
| Applied Research | |
| Foundations in Sport Analytics | |
| Marketing Research & Analytics | |
| Advanced Sport Business Analytics | |
Total Credits | 15 |
Specialization: Entrepreneurship
Students complete courses in entrepreneurship. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 1050 Foundations of Entrepreneurship. Students then select three (3) professional electives from the elective list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 1050 | Foundations in Sport Entrepreneurship | 3 |
| 9 |
| Entrepreneurship I: Incubator Phase | |
| Entrepreneurship II: Accelerator Phase | |
| Entrepreneurship III: Iteration & Prototyping | |
Total Credits | 15 |
Specialization: Law
Students complete courses in sport law. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 2320 Sport Law. Students then select three (3) professional electives from the elective list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 2320 | Sports Law | 3 |
| 9 |
| Legal Skills Seminar | |
| Antitrust & Collective Bargaining | |
| Intellectual Property & Licensing | |
| Olympic Sport Governance | |
Total Credits | 15 |
Specialization: Media
Students complete courses in media. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 2100 Public Relations. Students then select three (3) professional electives from the elective list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 2100 | Public Relations in Sport | 3 |
| 9 |
| Sport Media Storytelling | |
| Sports Media Strategies | |
| Digital Media & Marketing in Sport | |
| From Field to Screen: Making the Sport Film | |
| Sport Broadcasting | |
Total Credits | 15 |
Specialization: Management
Students complete courses in management and governance. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 1010 Organizations in Sport. Students then select three (3) professional electives from the elective list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 1010 | Organizations in Sports | 3 |
| 9 |
| Global Professional League Governance | |
| Sports Law | |
| Legal Skills Seminar | |
| Olympic Sport Governance | |
| Business of eSports | |
| Sports Facility Management | |
| Sport Event Planning & Operations | |
Total Credits | 15 |
Specialization: Finance
Students complete courses in finance. Required Courses (2): TCSM1-UC 1000 Introduction to Sport Management and TCSM1-UC 1130 Financial Management and Accounting. Students then select three (3) professional electives from the elective list.
Course List
Course |
Title |
Credits |
TCSM1-UC 1000 | Introduction to Sports Management | 3 |
TCSM1-UC 1130 | Financial Management & Accounting in Sport | 3 |
| 9 |
| Financial Modeling in Sport | |
| Revenue Generation in Sport | |
| Capital Markets & Investments in Sport | |
| Foundations in Sport Analytics | |
Total Credits | 15 |
Policies
NYU Policies
University-wide policies can be found on the New York University Policy pages.
School of Professional Studies Policies
Additional academic policies can be found on the School of Professional Studies academic policy page.