Department Website
Program Description
This degree prepares students for exciting careers in the multibillion-dollar international business of sports. Students are equipped with the professional expertise necessary to lead and promote sports organizations, develop and manage arenas and stadiums, and produce major sporting and entertainment events. In this program, students:
- Acquire essential industry knowledge and leadership skills in analytics, entrepreneurship, finance, law, marketing and media, and special events, both in and out of the classroom.
- Gain hands-on experience through internships and industry events in New York City and around the globe.
- Build a valuable portfolio of professional experience and an extensive network within the industry—before you graduate, and ahead of your peers.
- Create meaningful consumer experiences, develop new business opportunities, and maximize the boundless potential of this thriving sector.
Admissions
New York University's Office of Undergraduate Admissions supports the application process for all undergraduate programs at NYU. For additional information about undergraduate admissions, including application requirements, see How to Apply.
Program Requirements
The program requires the completion of 128 credits, comprised of the following:
Course List
| Course |
Title |
Credits |
| 8 |
| Writing Workshop I | |
| Writing Workshop II | |
WRI-UF 101 | | |
WRII-UF 102 | | |
| 8 |
| Statistical Methods | |
| Mathematical Reasoning | |
| Precalculus | |
| Calculus I | |
| 1 | 20 |
| Intro to Macroeconomics | |
| Intro to Microeconomics | |
| Introduction to Macroeconomics | |
| Principles of Macroeconomics | |
| Intro to Psychology | |
| Intro to Sociology | |
| Sociology of Sport | |
| 4 |
| Environment & Society | |
| Environmental Systems Science | |
| |
| |
| 2 | 20 |
| HOW BASKETBALL CAN SAVE THE WORLD An Exploration of Society, Politics, Culture/Commerce Through/game | |
| | |
| | |
| | |
| | |
| TCSM1-UC 1000 | Introduction to Sports Management | 3 |
| TCSM1-UC 1010 | Organizations in Sports | 3 |
| TCSM1-UC 1015 | Sport Business Practicum | 1 |
| TCSM1-UC 1050 | Foundations in Sport Entrepreneurship | 3 |
| TCSM1-UC 1055 | Research Methods | 3 |
| TCSM1-UC 1060 | Applied Research | 3 |
| TCSM1-UC 1071 | Strategies for Academic Succes | 0 |
| TCSM1-UC 1130 | Financial Management & Accounting in Sport | 3 |
| TCSM1-UC 1350 | Senior Seminar in Leadership | 3 |
| TCSM1-UC 2100 | Public Relations in Sport | 3 |
| TCSM1-UC 2320 | Sports Law | 3 |
| TCSM1-UC 2355 | Revenue Generation in Sport | 3 |
| TCSM1-UC 2640 | Ethical Issues in Sport | 3 |
| TCSM1-UC 3660 | Sport Marketing | 3 |
| TCSM1-UC 3850 | Internship | 3 |
| 3 | 28 |
| Consumer Behavior | |
| Advanced Seminar in Sports Management | |
| Internship II | |
| Global Studies | |
| Sport Media Storytelling | |
| Sports Facility Management | |
| Financial Modeling in Sport | |
| Capital Markets & Investments in Sport | |
| Olympic Sport Governance | |
| Legal Skills Seminar | |
| Antitrust & Collective Bargaining | |
| Global Professional League Governance | |
| Sports Media Strategies | |
| Digital Media & Marketing in Sport | |
| Sport & Entertainment Packaging | |
| Intellectual Property & Licensing | |
| HOW BASKETBALL CAN SAVE THE WORLD An Exploration of Society, Politics, Culture/Commerce Through/game | |
| The Psychology of Fandom | |
| Sociology of Sport | |
| Foundations in Sport Analytics | |
| Marketing Research & Analytics | |
| Advanced Sport Business Analytics | |
| Sport Broadcasting | |
| From Field to Screen: Making the Sport Film | |
| Entrepreneurship I: Incubator Phase | |
| Entrepreneurship II: Accelerator Phase | |
| Entrepreneurship III: Iteration & Prototyping | |
| Sport Event Planning & Operations | |
| Live Sport Event Management | |
| Sports Tourism & Mega Events | |
| Sport Sponsorship Strategies | |
| Independent Study | |
| Business of eSports | |
| Sport Industry Thesis | |
| Sport Technology & Innovation | |
| Total Credits | 128 |
Learning Outcomes
Upon successful completion of the program, graduates will:
- Articulate the history, evolution, role, and current structure of the global sport business and culture.
- Apply the foundational concepts of sport law, ethics, leadership, and entrepreneurship.
- Apply the foundational concepts of sport marketing, media, public relations, and research.
- Apply the foundational concepts of sport finance and accounting, revenue generation, events, tourism, and facilities.
- Apply the knowledge gained from diverse curricular experiences to address sport management issues.
- Demonstrate the ability to source, integrate, and analyze data and information.
- Integrate objective analysis with subjective judgment into decision-making processes in a balanced manner.
- Demonstrate empathy for stakeholders and an understanding of their needs and requirements.
- Exhibit strategic thinking and effective communication to benefit society and stakeholders.
- Demonstrate the ability to integrate and apply classroom knowledge in the sport industry environment.
Policies
NYU Policies
University-wide policies can be found on the New York University Policy pages.
School of Professional Studies Policies
Additional academic policies can be found on the School of Professional Studies academic policy page.