Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities in both the profit and nonprofit sectors. Corporate marketing departments, media outlets, nonprofit organizations, advertising agencies, and social media companies have become more dependent on the analysis of data to make critical decisions that will help to build market share, penetrate new markets, create brand loyalty, and ultimately affect their bottom line. They will require professionals who can analyze complex data and provide the information needed to develop the most effective marketing campaigns and initiatives.
The Bachelor of Science in Marketing Analytics—one of the only undergraduate degrees of its kind in the country—provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Taught by top industry experts, this innovative program of study will provide the skill sets and the knowledge base that will position you for a range of career opportunities in a field that will drive the future of marketing and business on a global scale.
Admissions Paused
Admission to this program is currently paused to undertake a comprehensive overhaul while continuing to support enrolled students to complete their programs of study. Questions? Contact Admissions at 212-998-7100 or sps.admissions@nyu.edu.
Program Requirements
The program requires the completion of 128 credits, comprised of the following:
Course List
Course
Title
Credits
Writing
The following courses may be required based on a writing placement assessment, and should be successfully completed within the first three semesters:
Students, in close consultation with their adviser, select Math 1 and Math II or one of the following other courses based on a math placement assessment:
Select an additional 8 credits from the communication/marketing, information technology, and digital media courses in the Leadership and Management (BS) or the Information Systems Management (BS). Other related electives can be discussed with your advisor. One of these electives may include the following course:
Upon successful completion of the program, graduates will:
Demonstrate understanding of business and marketing, and its application to offline, online, and integrated marketing processes.
Employ data with strategic effectiveness as a result of understanding the concepts of marketing analytics, business intelligence, and data mining.
Employ data with technical effectiveness as a result of software skill development utilizing technology adapted for marketing analytics, business intelligence, and data mining.
Utilize professional communication, presentation, and writing skills in workplace situations.