Marketing Analytics (BS)

Department Website

Program Description

Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities in both the profit and nonprofit sectors. Corporate marketing departments, media outlets, nonprofit organizations, advertising agencies, and social media companies have become more dependent on the analysis of data to make critical decisions that will help to build market share, penetrate new markets, create brand loyalty, and ultimately affect their bottom line. They will require professionals who can analyze complex data and provide the information needed to develop the most effective marketing campaigns and initiatives.

The Bachelor of Science in Marketing Analytics—one of the only undergraduate degrees of its kind in the country—provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Taught by top industry experts, this innovative program of study will provide the skill sets and the knowledge base that will position you for a range of career opportunities in a field that will drive the future of marketing and business on a global scale.


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