Department Website
Program Description
Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities in both the profit and nonprofit sectors. Corporate marketing departments, media outlets, nonprofit organizations, advertising agencies, and social media companies have become more dependent on the analysis of data to make critical decisions that will help to build market share, penetrate new markets, create brand loyalty, and ultimately affect their bottom line. They will require professionals who can analyze complex data and provide the information needed to develop the most effective marketing campaigns and initiatives.
The Bachelor of Science in Marketing Analytics—one of the only undergraduate degrees of its kind in the country—provides you with a solid foundation in marketing analytics that focuses on the most current and relevant topics including data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Taught by top industry experts, this innovative program of study will provide the skill sets and the knowledge base that will position you for a range of career opportunities in a field that will drive the future of marketing and business on a global scale.
Admissions
New York University's Office of Undergraduate Admissions supports the application process for all undergraduate programs at NYU. For additional information about undergraduate admissions, including application requirements, see How to Apply.
Program Requirements
The program requires the completion of 128 credits, comprised of the following:
Course List
Course |
Title |
Credits |
| 8-10 |
| Introduction to Creative and Expository Writing | |
| Writing Workshop I | |
| Writing Workshop II | |
HUMN1-UC 6401 | Critical Thinking | 4 |
| 4 |
| Math I and Math II | |
| Mathematical Reasoning | |
| Precalculus | |
| Calculus W/Applications to Business & Economics | |
| 4 |
| Human Biology | |
| Environmental Sustainability | |
SCNC1-UC 3207 | | |
| 4 |
| Renaissance to Revolutn | |
| The American Experience | |
| Classical & Medieval World | |
| Contemporary World | |
| 4 |
| World Cultures: Africa | |
| World Cultures: Middle East | |
| World Cultures: Asia | |
| World Cultures: Latin America & The Caribbean | |
| 4 |
| History of Music | |
| Visual Expressions in Society | |
| Contemporary Global Literature | |
| 20 |
| 24 |
| Principles of Marketing | |
| Intro to Microeconomics | |
| Database Design | |
| Precalculus | |
| Calculus W/Applications to Business & Economics |
| Statistical Methods | |
| Cultural and Legal Implications of Digital Technology | |
| 40 |
| Applied Data Analytics I | |
| Data Visualization | |
| Business Intelligence | |
| Consumer Behavior | |
| Integrated Marketing Campaigns | |
| Digital Marketing | |
| Web Analytics | |
| Marketing Analytics | |
| Customer Relationship Management | |
| Social Media Marketing and Analytics | |
| 8 |
| Special Topics in Marketing Analytics | |
| 4 |
| Senior Project: Seminar: Market Analytics | |
| Senior Project: Internship Marketing Analytics | |
Total Credits | 128 |
Learning Outcomes
Upon successful completion of the program, graduates will:
- Demonstrate understanding of business and marketing, and its application to offline, online, and integrated marketing processes.
- Employ data with strategic effectiveness as a result of understanding the concepts of marketing analytics, business intelligence, and data mining.
- Employ data with technical effectiveness as a result of software skill development utilizing technology adapted for marketing analytics, business intelligence, and data mining.
- Utilize professional communication, presentation, and writing skills in workplace situations.
Policies
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School of Professional Studies Policies
Additional academic policies can be found on the School of Professional Studies academic policy page.