Interactive Media Business (Minor)

Program Description

The Interactive Media + Business (IMB) minor is where innovation + business meet through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services and experiences. IMB students are  challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB minors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involves software or hardware, virtual or physical, product or experiences. The IMB minor welcomes interest in entrepreneurship in all forms — large organizations or startups, for-profit or not-for-profit — that bring about disruptive changes and create positive social impact. Students of IMB acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe.