Music Business (BM)

Department Website

Program Description

The Bachelor of Music program in Music Business prepares students to be leaders in the dynamic marketplace of popular and commercial music through an academically rigorous curriculum designed to encourage and facilitate collaboration across disciplines, especially songwriting and music technology. Students develop skills that serve them well in a fast-paced industry that needs thoroughly trained personnel who can apply business and administration theory to problems that have a strong aesthetic and artistic dimension. Students explore the structure of the music industry, including its systems, practices, rules, and regulations; examine the reasons behind changes in that structure; and undertake critical analysis and reinvention of the industry itself. Specialization courses cover record labels and music publishers, concert venues and touring, digital distributors and mobile platform, strategic branding, music data analytics, fan engagement, global markets, and more. The curriculum also promotes individual choices and development through an interactive classroom atmosphere, internships, and participation in the program's record company, Village Records. Students are encouraged to participate in extracurricular activities such as the Program Board and radio station WNYU. Students are required to learn about the international music business, and have several study-abroad options.

Admissions

New York University's Office of Undergraduate Admissions supports the application process for all undergraduate programs at NYU. For additional information about undergraduate admissions, including application requirements, see How to Apply.