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Program Description
Unlike traditional MBA programs, the master’s curriculum for the Master of Science in Sports Business integrates business theory with industry-specific analysis and insight that are immediately applicable in the sports professional’s working environment. This 36-credit full- or part-time degree program consists of a sequence of six core courses, the choice of five electives in various areas of professional expertise, and one capstone course.
Before the start of formal classes, Tisch Institute students will participate in a school-wide orientation session and a department-specific orientation.
The general core, comprised of six courses, explores key aspects of the industry, including sports law, sports finance and economics, in addition to digital media and marketing.
While core courses provide a broad overview of the industry, electives allow you to investigate the area of greatest interest to you. After completing the core courses, you may specialize in any of the elective offerings such as Professional and Collegiate Sports Operations, Sports Marketing and Sales, Revenue Strategies and Analytics, or Planning and Development of Major Sporting Events. Also, all students have the opportunity to pursue an internship for academic credit, which provides you with industry experience or the opportunity to expand your expertise into another area of the field.
Finally, the Sports Business Capstone course is the final required course for all students. If you have relevant work experience, you may be eligible to waive a core or elective course with departmental approval. Waivers permit you to take additional courses in selected areas; they do not reduce the number of credits required for the degree.
Admissions
Admission to master’s programs at the NYU School of Professional Studies requires the completion of a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process. Visit the SPS Admissions website for detailed application requirements and deadlines.
Program Requirements
The program requires the completion of 36 credits, comprised of the following:
Course List
Course |
Title |
Credits |
TCSB1-GC 1040 | Sports Law and Ethical Leadership | 3 |
TCSB1-GC 1050 | Sports Finance and Economics | 3 |
TCSB1-GC 1060 | Data, Decision Making and Analytics in Sports | 3 |
TCSB1-GC 1080 | Foundations of Global Sport | 3 |
TCSB1-GC 2085 | Digital Sports Media & Marketing | 3 |
TCSB1-GC 2160 | The Science of Fandom | 3 |
| 15 |
| Seminar in Sports Leadership | |
| Sport Public Relations and New Media Strategies | |
| The Business of Professional Sports | |
| Intercollegiate Athletics | |
| Sport Sponsorship and Sales | |
| Applied Sports Broadcasting Techniques | |
| Labor Relations and Contracts in Sports | |
| Applied Sports Business Intelligence | |
| Baseball Analytics | |
| Amateur Sports Governance | |
| Basketball Analytics | |
| Revenue Strategies & Pricing | |
| Fundamentals of Sports Analytics | |
| Planning & Development of Major Sporting Events | |
| The Business of eSports | |
| Seminar in Global Sport | |
| Sport Business Thesis I | |
| Sport Business Thesis II | |
| Global Sport Immersion | |
| Graduate Internship | |
| SPS Real World | |
| Intellectual Property & Licensing | |
| International Sports Law | |
| Independent Study in Sports | |
TCSB1-GC 3000 | Sports Business Capstone | 3 |
Total Credits | 36 |
Learning Outcomes
Upon successful completion of the program, graduates will:
- Articulate the history, evolution, role, and current structure of the global sports business and culture.
- Apply the foundational concepts of sports law.
- Apply the foundational concepts of sports media and marketing.
- Apply the foundational concepts of sports finance, economics, and accounting.
- Apply the knowledge gained from diverse curricular experiences to address sports business issues.
- Demonstrate the ability to source, integrate, and analyze data and information.
- Integrate objective analysis with subjective judgment into decision-making processes in a balanced manner.
- Demonstrate empathy for stakeholders and an understanding of their needs and requirements.
- Design a plan that employs strategic thinking and effective communication to benefit society and stakeholders.
Policies
NYU Policies
University-wide policies can be found on the New York University Policy pages.
School of Professional Studies Policies
Additional academic policies can be found on the School of Professional Studies academic policy page.