When it comes to acquiring a quality graduate education—one that broadens the mind and delivers the skills necessary to succeed in a market driven economy—the NYU School of Professional Studies Master of Science. in Public Relations and Corporate Communication is at the forefront of anticipating the needs of its students and the continually evolving public relations industry it serves to innovate. The faculty consists of leading industry executives, influential thought leaders, and entrepreneurs from an array of growing business sectors. Students benefit from the research, hands-on work in the field, and the industry connections from our expert faculty members in public relations, corporate communication, and marketing. The program is designed to meet the needs of both working professionals and full-time students, and it can be completed in two years of full-time study or in up to five years of part-time study.
The Master of Science in Public Relations and Corporate Communication is a 42-credit program with a core curriculum focused on written communication and presentation skills, ethics, law, social media strategies, research methodologies, and regulatory practices. In addition to an opportunity to complete an internship, students also are given the chance to produce a practicum project in which they prepare, present, and potentially launch a detailed communication plan that meets a real need for an industry organization.
Admissions
Admission to master’s programs at the NYU School of Professional Studies requires the completion of a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process. Visit the SPS Admissions website for detailed application requirements and deadlines.
Program Requirements
The program requires the completion of 42 credits, comprised of the following:
Within each concentration, students must complete a series of four courses (12 credits) and an additional 3 courses (9 credits) of concentration elective credits.
Strategic Communication: Thinking, Planning, and Execution
3
Electives
Select three of the following courses or two of the following courses and one course from the corporate and organizational communication concentration:
Upon successful completion of the program, graduates will:
Demonstrate writing ability applicable to a career in public relations and corporate communication.
Use critical thinking, problem-solving, and analytical skills to strategize and solve public relations and corporate communication issues in today's media landscape.
Create presentations and projects that detail why public relations and corporate communication is an integral part of any integrated program.
Compare public relations and corporate communication to advertising and marketing, showcasing advantages and benefits to any media plan.
Gain the ability to impart and leverage information to key audiences.
Develop strategic approach to partnering with organizational leadership.
Successfully negotiate relationship-building with internal and external stakeholders.
Analyze contributing factors in a crisis or significant organizational change.
Thoughtfully shape, through fact, reason, and consistent argumentation, how an entity communicates with its publics.
Implement sound ethical and regulatory decisions when managing an organization’s reputation and publics.
Demonstrate professional-level proficiency in essential public relations and corporate communication skills.
Formulate arguments, decisions, issues, and opportunities as it relates to key themes in public relations and corporate communications.
Explain implications in perception, reputation, transparency, trust, and communication, key themes in the public relations and corporate communication profession.
Formulate a sound hypothesis uncovering a new idea or solution in public relations and corporate communication.
Write a comprehensive paper to contribute to the field of public relations and corporate communication.
Policies
Program Policies
Internship Course Policy
Students must complete a minimum of 18 credits and have a minimum GPA of 3.0 to be eligible to apply for the internship course.