Department Website
Program Description
When it comes to acquiring a quality graduate education—one that broadens the mind and delivers the skills necessary to succeed in a market driven economy—the NYU School of Professional Studies Master of Science. in Public Relations and Corporate Communication is at the forefront of anticipating the needs of its students and the continually evolving public relations industry it serves to innovate. The faculty consists of leading industry executives, influential thought leaders, and entrepreneurs from an array of growing business sectors. Students benefit from the research, hands-on work in the field, and the industry connections from our expert faculty members in public relations, corporate communication, and marketing. The program is designed to meet the needs of both working professionals and full-time students, and it can be completed in two years of full-time study or in up to five years of part-time study.
The Master of Science in Public Relations and Corporate Communication is a 42-credit program with a core curriculum focused on written communication and presentation skills, ethics, law, social media strategies, research methodologies, and regulatory practices. In addition to an opportunity to complete an internship, students also are given the chance to produce a practicum project in which they prepare, present, and potentially launch a detailed communication plan that meets a real need for an industry organization.
Admissions
All applicants to the School of Professional Studies (SPS) are required to submit the general application requirements, which include:
- Application Fee
- College/University Transcripts
- Résumé
- Statement of Purpose
- Degree Requirements
- Recommendations
- Kira Talent Assessment
- Degree-Specific Requirements
- English Language Assessment
- Pearson Versant English Placement Test
- International Transcript Evaluation
- International Student Visa Requirements
See degree specific application requirements for instructions specific to this program.
Program Requirements
The program requires the completion of 42 credits, comprised of the following:
Concentrations
Within each concentration, students must complete a series of four courses (12 credits) and an additional 3 courses (9 credits) of concentration elective credits.
Public Relations Management
Course List
| Course |
Title |
Credits |
| PRCC1-GC 1000 | Theory, History & Practice of Public Relations | 3 |
| PRCC1-GC 1040 | Managing Media Relations | 3 |
| PRCC1-GC 1050 | Critical Business Skills for PR Professionals | 3 |
| PRCC1-GC 1060 | Strategic Communication: Thinking, Planning, and Execution | 3 |
| 9 |
| Public Relations Consulting | |
| Public Relations in Non-Profit Organizations | |
| Public Relations Specialties | |
| Integrated Marketing | |
| Global Relations and Intercultural Communications | |
PRCC1-GC 4010 | | |
| Internship | |
| Special Topics | |
| Total Credits | 21 |
Corporate and Organizational Communication
Course List
| Course |
Title |
Credits |
| PRCC1-GC 1000 | Theory, History & Practice of Public Relations | 3 |
| PRCC1-GC 1040 | Managing Media Relations | 3 |
| PRCC1-GC 1050 | Critical Business Skills for PR Professionals | 3 |
| PRCC1-GC 1060 | Strategic Communication: Thinking, Planning, and Execution | 3 |
| 9 |
| Public Affairs: Public Opinion & Issues Management | |
| Building Publics: Employee & Other Constituencies | |
| Investor Relations | |
| Community Relations & Advocacy Communications | |
| Government Affairs | |
| Crisis Communication | |
| Reputation Management | |
PRCC1-GC 4010 | | |
| Internship | |
| Special Topics | |
| Total Credits | 21 |
Learning Outcomes
Upon successful completion of the program, graduates will:
- Demonstrate writing ability applicable to a career in public relations and corporate communication.
- Use critical thinking, problem-solving, and analytical skills to strategize and solve public relations and corporate communication issues in today's media landscape.
- Create presentations and projects that detail why public relations and corporate communication is an integral part of any integrated program.
- Compare public relations and corporate communication to advertising and marketing, showcasing advantages and benefits to any media plan.
- Gain the ability to impart and leverage information to key audiences.
- Develop strategic approach to partnering with organizational leadership.
- Successfully negotiate relationship-building with internal and external stakeholders.
- Analyze contributing factors in a crisis or significant organizational change.
- Thoughtfully shape, through fact, reason, and consistent argumentation, how an entity communicates with its publics.
- Implement sound ethical and regulatory decisions when managing an organization’s reputation and publics.
- Demonstrate professional-level proficiency in essential public relations and corporate communication skills.
- Formulate arguments, decisions, issues, and opportunities as it relates to key themes in public relations and corporate communications.
- Explain implications in perception, reputation, transparency, trust, and communication, key themes in the public relations and corporate communication profession.
- Formulate a sound hypothesis uncovering a new idea or solution in public relations and corporate communication.
- Write a comprehensive paper to contribute to the field of public relations and corporate communication.
Policies
NYU Policies
University-wide policies can be found on the New York University Policy pages.
School of Professional Studies Policies
Additional academic policies can be found on the School of Professional Studies academic policy page.