Notice:The curriculum on this page is effective Spring 2027. Students in the Integrated Marketing (MS) program starting in Fall 2026 should consult the 2024-2025 edition of the bulletin for program requirements.
Program Description
The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.
Admissions
Admission to master’s programs at the NYU School of Professional Studies requires the completion of a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process. Visit the SPS Admissions website for detailed application requirements and deadlines.
Program Requirements
The program requires the completion of 42 credits, comprised of the following:
Students must select two elective courses. Below is a sample of elective courses. See the Policies tab for additional details on fulfilling the electives requirement.
Students are required to select a concentration. Within concentrations, certain courses, as indicated, are required. Students may fulfill the remaining concentration credits by choosing from a list of additional concentration course options as listed.
Upon successful completion of the program, graduates will:
Apply critical thinking and creative problem-solving techniques to develop innovative solutions for complex global marketing challenges.
Utilize data analytics tools to interpret market trends and inform strategic marketing decisions.
Conduct comprehensive market research using advanced quantitative and qualitative methodologies to gather actionable insights.
Effectively integrate marketing efforts across traditional and digital platforms to create cohesive and comprehensive marketing strategies that enhance brand presence and customer engagement..
Design and manage marketing campaigns that address global business challenges through innovative problem-solving approaches.
Policies
Program Policies
Electives
Students must complete 2 elective credits. Electives may be chosen from available electives, such as the sample electives included in the course list, or up to two courses from any concentration outside of the declared concentration.
Elective courses cannot be double-counted toward two concentrations.
Students may also elect to take up to two graduate-level courses in the MS in Public Relations and Corporate Communication, MS in Management and Analytics, or MS in Project Management at NYU SPS or up to two courses from the MBA program at NYU Stern, with advisor approval.
Internship Policies
Students must complete a minimum of 18 credits and have a minimum GPA of 3.0 to be eligible to apply for the internship course.