The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.
Admissions
Admission to master’s programs at the NYU School of Professional Studies requires the completion of a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process. Visit the SPS Admissions website for detailed application requirements and deadlines.
Program Requirements
The program requires the completion of 42 credits, comprised of the following:
For each concentration, students complete four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (3-credit) course in a related field from another NYU School of Professional Studies graduate program.