Integrated Marketing (MS)

Department Website

Program Description

The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.


The Master of Science in Integrated Marketing offers degree concentrations in: Brand Management, Digital Marketing, and Marketing Analytics. Each area of specialty provides distinct marketing skills combined with the business and technical acumen to make you highly competitive and ready to take on the work required to position and promote products, services, and causes to the audience targets and market segments that will provide the strongest results.


All applicants to the School of Professional Studies (SPS) are required to submit the general application requirements, which include:

  • Application Fee
  • College/University Transcripts
  • Résumé
  • Statement of Purpose
  • Degree Requirements
  • Recommendations
  • Kira Talent Assessment
  • Degree-Specific Requirements
  • English Language Assessment
  • Pearson Versant English Placement Test
  • International Transcript Evaluation
  • International Student Visa Requirements

See degree specific application requirements for instructions specific to this program.