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Program Description
The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.
Admissions
All applicants to the School of Professional Studies (SPS) are required to submit the general application requirements, which include:
- Application Fee
- College/University Transcripts
- Résumé
- Statement of Purpose
- Degree Requirements
- Recommendations
- Kira Talent Assessment
- Degree-Specific Requirements
- English Language Assessment
- Pearson Versant English Placement Test
- International Transcript Evaluation
- International Student Visa Requirements
See degree specific application requirements for instructions specific to this program.
Program Requirements
The program requires the completion of 42 credits, comprised of the following:
Concentrations
For each concentration, students complete four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (3-credit) course in a related field from another NYU School of Professional Studies graduate program.
Brand Management
Digital Marketing
Marketing Analytics
Learning Outcomes
Upon successful completion of the program, graduates will:
- Analyze existing marketing campaigns to devise a strategic direction for a brand.
- Formulate new solutions to external business needs in multiple media channels.
- Evaluate financial and human capital management opportunities to address internal business needs.
- Appraise existing marketing strategies and propose new data-driven marketing efforts.
- Design data analytics tools and apply predictive and real time analysis of data to inform marketing efforts.
- Interpret data to predict consumer behavior.
- Assemble a traditional and digital marketing effort, utilizing diverse technologies and multiple communications channels.
- Create new strategies for communications and marketing.
- Integrate emerging marketing tools and trends into existing marketing practices.
- Argue the merit and usefulness of an integrated marketing and media campaign from conception to execution to optimization.
- Compare marketing strategies among various industries and verticals to identify common successes and best practices.
- Compose a business plan proposal.
Policies
NYU Policies
University-wide policies can be found on the New York University Policy pages.
School of Professional Studies Policies
Additional academic policies can be found on the School of Professional Studies academic policy page.